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Direct To Consumer Medication
, DTC Pharmaceutical, Direct-To-Consumer Rx, DTC Program
Background
Pharmaceutical companies in the U.S. are now able to sell medications directly to patients
Advantages
Patient Perceived
"Discounted" Medications
Convenience
Disadvantages
DTC Programs do not accept insurance
However patients can use their health savings accounts (HSA or FSA)
Manufacturers are selling their trade-name products
Equivalent generic products are far less expensive, even with discounted trade name prices
DTC Programs do not comprehensively screen patients for potential
Drug Interaction
s or contraindications
DTC Program prescribed drugs will not appear in the medical record unless patients report them
Ask patients about DTC medication at each visit
References
(2025, Jan) Presc Insights, No. 420110
Lalani HS (2025) JAMA Netw Open 8(8):e2527484 +PMID: 40828540 [PubMed]
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